The Power of Branding Partnerships

Our views on effective brand partnerships.

– Tran Pham, Founder and Sales Director SQG.

As companies evolve in the ever-changing market place, contending in this playing field proves success for some brands found within their strategy of thoughtful branding. That being said, – the sophistication required in aligning one’s self with the complimenting brands a-like proves fluidity when drawing out the portrait of one’s brand image. For example- if your company’s key message is about being environmentally aware and keeping green -you better believe that all partners aligned with your brand partnerships are green too! Keep the message consistent is what we’ve always been known to practice.

That being said- at Scene Queen Group, we are working with fresh, contemporary cultures of new companies alongside well- established, trusted brands as a mirror to what our brand culture is about. Our mission is to deliver the traditional promise and dependability that says, “ Here we are, the most trusted name in promotional staffing”, peppered in with our distinguishing scent that says, “ We are a current approach to the traditional of promotional sales activities.” Along with all the bells and whistles, we dabble in the world of being active in social media, blogging about our brand partners and creating a community in which we are truly connected to.

Just decades ago; a brand was the color of your logo, the typeface of your fonts, a name stitched onto a hat, a slogan or a catchy jingle that aired on conventional medias like radio and T.V. – this was how we came to identify brands . Today, the scope of what branding means to us speaks volumes to the contrary in its layered approach of resonating brand emphasis. Everyday as we are penetrated by brand influences, it has crept up as extension of our motivating actions beneath our very knowing. As hand held devices have morphed into direct access points for commanding services, acquiring products, information and communication – choices are lit up at our literal finger tips. This is a call to action to choose upon the many plentiful options in the abyss of the digital marketplace.

Learn why Scene Queen Group is Toronto’s trusted brand in promotional staffing for Canada wide staffing for events pertaining to; premium automotive companies, cutting edge fashion labels, enterprising development firms, philanthropic social functions, brand ambassadors for industry tradeshows, trained personnel for experiential marketing and the up roar of Toronto’s cultural renaissance. Our visual presentation is aligned with those of our discerning, brand conscious partners.

Here Shown our partnership with cosmetic saavy pop brand “ URBAN DECAY”

We had our Female Promotional Staffing – casted for cosmetic brands experience’s like: Urban Decay’s release of NAKED HEAT eyeshadow palettes. Our beautiful girls; Naomi, Tonia, Arden and Bianca hosted the indoor cosmetics cabana at Cadillac Farviews’s Eaton Centre for a 5 day event produced by luxury event firm Candice & Alison. The 5 day installation outfitted our girls in festival chic bohemian attire, cutoff shorts and branded body suits, beachy waved hair draping over a fringed bomehian cover up. Urban decay’s NAKED HEAT Palette experience was complete with a complimentary cabana punch, a beading station for custom bracelets and complimentary palette applications.

As shown, IMAGE OF S- MAGAZINE event. Here are the male models, we fashioned to lure the eyes of the audience /readers of Canadian print publication S- MAGAZINE for it’s spring/ summer magazine event. We outfitted 4 male models to usher in guests of Toronto’s hand-picked social elite to experience a live flip through of the magazine’s XM installations. Partners like: “ Morrocan Hair Oil, Audi, YSL beauty and more hosted pop-ups in showcasing the visual styling of the brand’s seasonal offerings. For the “lady driven” consumer in mind we selected a look for an eclectic band of handsome male models; Kyle, Jason, Josh and Anthony clad in traditional black tuexedos with black bow ties to juxtapose to the urban alleyway entrance, which was runnered with a red carpet where our guests were escorted by the male models into the event space. This was another social marketing event, produced by Canadice & Alison Luxury event firm, in partnership with Scene Queen Group Event Staffing. We successfully accomplished creating a visually fluid brand experience for S-Magazine’s receiving audience.

You can trust that we understand the importance of each details small to large when in comes to branding. Take for example the tone of your pantone specific colors. When our partners request millennial pink uniforms, we know that it’s the colour swatch next to candy pink and pale dogwood. These key distinctions are efforts made our end to ensure the delivery of your brand’s delivery stays on track.

Our partnerships have proved consistent in delivery and performance for luxury brands like; YSL beauty, Breitling Time Pieces (Show Toronto & Montreal Picture). Promotional models for Range Rover Automotive, the grand reveal of MacClaren Automotive’s 520s super car, GlamGlow Cosmetics product sampling, Ombrelle Sunscreen Media and Press Event and Dom Perignon’s Luminous Collection party (show picture).

Why Luxury brands continue to collaborate with Scene Queen Group is that we are more than just faces in a digital catalogue of promo girls, models, brand ambassadors, tradeshow hosts- we’ve proven our practice of curating personalities for successful brand centered events time and time again. Stay tuned for the next event.